What is Email Marketing?

Email marketing is the use of email as a tool for internet marketing a product or service. Email Marketing became a best tool to make the prospect of promotion to increase sales turnover with low marketing costs.

According to Wikipedia, email marketing is direct marketing by sending commercial messages to a group of people who use email.

But along with the development of marketing strategies, email marketing began with the creative talent and more leads to soft selling. If the marketers ago use email marketing only for promotion and lead to "force" people to buy, so now email marketing is not just for promotion, but can also be used to educate and interact with consumer.

What is types of email marketing?

In general, email marketing has several types:

• Direct email is send an email that contains a direct promotion to acquire new customers or persuade existing customers to buy again.
• News letter is send an email marketing that is designed to increase customer loyalty and improve customer relationships through communication by means of email.
• Placing an ad in an email newsletter that placing ads that will be delivered by others.

Why is email marketing so popular?

Email marketing is very popular because:

• Sending an email is much cheaper than most forms of promotion or other forms of communication.
• Email lets you deliver your message to everyone via e-mail address (not like the website, where consumers have come to see your message)
• Email Marketing has proven to be very successful for those who do it right.

What is Email Marketing Still Effective?

In some areas of business the answer still. But in a number of other areas of business of the answer may be no. Right or not the email marketing for your marketing strategy is determined by who your target market. If your target market is people who daily use email then be appropriate.

In addition, the culture of a society also influences whether or not the email marketing is required. For example, the American people very often use e-mail, it is no wonder the marketers in the United States prioritizes email marketing strategy. This clearly differs from the Indonesian people who prefer social media, like Facebook and Twitter.

So to answer the question whether email marketing is still effective? Only you can answer.

Keyword of this article: email marketing is, how to email marketing, internet marketing

Internet Marketing